Galaxy A50s: A Nationwide KOL Campaign

Project Overview
To amplify the launch of Samsung Galaxy A50s, we executed a KOL-driven campaign to build awareness, drive engagement, and increase purchase intent. The campaign leveraged key consumer insights to create content that resonated with the Gen Z audience while showcasing the device’s standout features—the Ultrawide Lens for expansive shots and an enhanced Selfie Camera for stunning portraits.

The Challenge
To effectively engage Gen Z nationwide, the campaign needed a KOL strategy that reached all regions through engaging, relatable content. Additionally, it had to reinforce Samsung’s cutting-edge imaging technology and position the Galaxy A50s as a must-have device.

Key Results

400+ Posts from KOLs across Thailand
20M+ Reach across social media
1.7M+ Engagements, driving significant online conversation

This campaign successfully positioned the Samsung Galaxy A50s as an essential smartphone for Gen Z, proving the power of KOL marketing in creating brand awareness and driving sales.

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