GET-insure : Data-Driven Ads for High Quality Leads

Project Overview

In collaboration with South East Insurance and Coronet Insurance Broker, this campaign was designed to generate high-quality insurance leads by offering lump-sum health insurance (Happy Care) and cancer insurance (Cancer Care) to the right target audience through strategic media placements.

The Challenge

Insurance products require strong creative execution to capture attention and drive conversions. The key challenge was to develop and continuously optimize creative ads that effectively communicated the value of these insurance plans while maintaining audience engagement. By analyzing real-time ad performance, we refined messaging, visuals, and formats to ensure maximum impact and lead quality.