Launching N-ZEN GEL, a pain relief cream targeting Thailand’s upcountry audience, required strong brand awareness and association. The viral video campaign "ความรัก...กับเงินตรา" tapped into the emotional insight of hardworking individuals who endure pain for their loved ones. This campaign successfully created high social buzz, generating 10 million views and 900,000+ engagements, establishing N-ZEN GEL as a top-of-mind solution for muscle pain relief.