blueplus+ Plus Your Lifestyle for Endless Discoveries

Project Overview

From Blue Card to blueplus+, the program is designed to enhance everyday lifestyles with exclusive privileges, exciting promotions, and valuable partnerships. The platform is evolving to connect more seamlessly with Gen Y and Gen Z, making benefits more accessible, engaging, and rewarding.

Through interactive content, social engagement, and a growing community, blueplus+ aims to be an essential part of users’ daily routines—whether it’s unlocking special deals, exploring lifestyle inspiration, or staying connected with the brand in meaningful ways.

Key Results

✅ Continuous Growth in Facebook Followers - expanding reach among Gen Y and Gen Z.

✅ Increasing Engagement Rate and Brand Interaction.

✅ Improve Positive Sentiment for Stronger Community Management & Customer Support.